Lead Generation Specialist

Job Overview

We are seeking a results-driven and analytical Lead Generation Specialist to design and execute a multi-channel strategy aimed at generating high-quality leads at an optimal cost. The role focuses on driving daily qualified leads while maintaining strict cost efficiency benchmarks.

Key Responsibilities

• Develop and implement a mixed-channel lead generation strategy to acquire a minimum of 20 qualified leads per day.
   

• Ensure Cost Per Lead (CPL) remains below INR 2000 while maintaining lead quality.
   

• Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads, and other relevant digital channels.
   

• Monitor and analyse campaign performance using analytics tools; provide actionable insights for continuous improvement.
   

• Conduct competitor analysis and identify opportunities to outperform in lead acquisition.
   

• Optimize landing pages, funnels, and user journeys to maximize conversions.
   

• Manage A/B testing for creatives, copy, and targeting strategies.
   

• Maintain accurate reporting dashboards for tracking daily, weekly, and monthly KPIs.
   

Target Audience Focus

• University students (aged 19–26) in international markets such as:
   

  • Australia, UK, Canada, UAE, Ireland, Germany, Singapore, Malaysia
     

• Students seeking academic support services including assignments, essays, dissertations, and online tutoring.
   

Products/Services to Promote

• Academic writing services (essays, reports, dissertations)
   

• Assignment and project assistance
   

• Online coaching and exam support
   

• Resume writing and admission services (SOPs, LORs)
   

• Subject-specific help (Engineering, Law, Finance, Nursing, IT, etc.)
   

Required Skills & Qualifications

• Proven experience in lead generation or performance marketing
   

• Strong understanding of CPL, CAC, ROI optimization
   

• Hands-on experience with:
   

  • Google Ads & Meta Ads
     

  • Analytics tools (Google Analytics, CRM tools)
     

• Knowledge of SEO and conversion optimization strategies
   

• Ability to analyze data and make data-driven decisions
   

• Familiarity with international student markets is a plus
   

• Excellent communication and coordination skills
   

Key Performance Indicators (KPIs)

• Daily qualified leads generated (Target: 20+)
   

• Cost Per Lead (Target: < INR 2000)
   

• Conversion rate from traffic to lead
   

• Campaign ROI and efficiency
   

• Funnel performance metrics
   

Preferred Traits

• Highly analytical and performance-oriented mindset
   

• Ability to work in a fast-paced, target-driven environment
   

• Strong problem-solving and experimentation skills
   

• Proactive and result-focused approach